.breadcrumb{display:flex;flex-wrap:wrap;gap:10px;color:var(--muted);font-size:12px;margin-bottom:30px}.breadcrumb a:hover{text-decoration:underline;color:var(--blue)}
.blog-intro{padding-top:44px;padding-bottom:54px}.blog-intro-grid{display:grid;grid-template-columns:1.3fr 1fr;gap:100px;align-items:end}.blog-intro h1{max-width:16ch}.blog-intro p{font-size:17px}
.blog-index{padding-bottom:88px}.blog-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:32px}.blog-card-image{display:block;aspect-ratio:1.5;background:var(--fog);border-radius:9px;overflow:hidden}.blog-card-image img{height:100%;object-fit:cover;transition:transform .3s var(--ease)}.blog-card-image:hover img{transform:scale(1.03)}.blog-meta{display:flex;gap:12px;flex-wrap:wrap;font-size:11px;color:var(--muted);margin:18px 0 10px}.blog-meta span{color:var(--blue);font-weight:750}.blog-card h2{font-size:24px;letter-spacing:-.035em;line-height:1.2}.blog-card h2 a:hover{color:var(--blue)}.blog-card p{margin:12px 0 16px;font-size:14px}.blog-card .text-link{font-size:13px}.empty-reading{padding:64px 0 100px;max-width:800px}.empty-reading p{margin:20px 0}
.reading-article{padding-top:42px;padding-bottom:80px}.article-header{max-width:900px;margin:0 auto 34px}.article-header h1{font-size:clamp(34px,3.5vw,52px);line-height:1.15}.article-deck{font-size:18px;margin:24px 0;line-height:1.65}.article-byline{display:flex;align-items:center;gap:14px;font-size:12px}.article-byline img{width:44px;height:44px;object-fit:cover;border-radius:50%}.article-byline a{font-weight:750}.article-byline span,.article-byline time{display:block;color:var(--muted)}.article-byline>div:last-child{margin-left:auto}.article-cover{max-width:900px;margin:0 auto 50px}.article-cover img{max-height:430px;object-fit:cover;border-radius:9px}.article-cover figcaption{font-size:11px;color:var(--muted);margin-top:8px}.article-columns{display:grid;grid-template-columns:220px minmax(0,760px);gap:65px;justify-content:center}.article-aside{align-self:start;position:sticky;top:94px}.article-aside h2{font-size:15px;margin-bottom:15px;letter-spacing:-.02em}.article-aside nav{display:grid;gap:12px;font-size:12px;color:var(--muted)}.article-aside a:hover{color:var(--blue);text-decoration:underline}.article-aside>.text-link{margin-top:24px;font-size:12px}.prose{font-size:16px;line-height:1.85;max-width:72ch}.prose p{color:var(--ink);margin-bottom:20px}.prose h2{font-size:28px;margin:42px 0 16px;scroll-margin-top:88px;line-height:1.2}.prose h3{font-size:21px;margin:30px 0 12px}.prose ul,.prose ol{padding-left:24px;list-style:revert;margin:18px 0 25px}.prose li{margin:8px 0}.prose a{color:var(--blue);text-decoration:underline}.prose blockquote{margin:28px 0;padding:24px;background:var(--fog);border-radius:9px}.prose table{display:block;overflow:auto;border-collapse:collapse;margin:25px 0;max-width:100%;font-size:14px}.prose td,.prose th{padding:14px;border-bottom:1px solid var(--rule);text-align:left;min-width:140px}.prose th{background:var(--fog)}.prose img{max-width:100%;border-radius:9px}.prose figure{margin:28px 0}.prose figcaption{color:var(--muted);font-size:12px;margin-top:8px}.article-faq{margin:45px 0}.article-faq h2{font-size:27px;margin-bottom:20px}.article-faq details{border-bottom:1px solid var(--rule);padding:16px 0}.article-faq summary{cursor:pointer;font-size:15px;font-weight:750}.article-faq p{font-size:15px;margin-top:12px}.author-note{padding-top:28px;border-top:1px solid var(--rule)}.author-note h2{font-size:22px}.author-note p{margin:14px 0;font-size:14px}
.reading-footer{background:var(--night);color:var(--paper);padding:58px 0 24px}.reading-close{display:flex;gap:40px;justify-content:space-between;align-items:center;padding-bottom:45px}.reading-close h2{max-width:24ch;font-size:32px}.reading-close p{color:#c3c8d0;margin-top:18px;font-size:14px}.reading-close .btn{flex-shrink:0}.reading-footer-links{padding-top:22px;border-top:1px solid #343944;display:flex;align-items:center;gap:30px;justify-content:space-between}.reading-footer-links nav{display:flex;gap:20px;font-size:12px}.reading-footer-links p{color:#b4bac4;font-size:11px}.preview-notice{background:var(--fog);padding:18px;margin-bottom:26px;font-size:14px}.preview-notice a{color:var(--blue);text-decoration:underline}.service-page{padding-top:42px;padding-bottom:72px}.service-page-hero{display:grid;grid-template-columns:1.3fr 1fr;gap:70px;align-items:center;margin:20px 0 60px}.service-page-hero img{aspect-ratio:1.25;object-fit:cover;border-radius:9px}.service-page-hero p{font-size:17px;margin:22px 0 28px}.service-page-content{max-width:760px;margin:auto}.service-related{border-top:1px solid var(--rule);padding-top:30px;margin-top:40px}.service-related h2{font-size:24px}.service-related a{display:block;margin-top:14px;color:var(--blue);text-decoration:underline}.home-blog-link{margin-top:24px}.home-blog-link p{margin-bottom:12px}
@media(max-width:1000px){.blog-intro-grid{gap:40px}.article-columns{grid-template-columns:170px minmax(0,1fr);gap:35px}.blog-grid{gap:22px}.blog-card h2{font-size:21px}.service-page-hero{gap:35px}}
@media(max-width:750px){.blog-intro-grid,.service-page-hero{grid-template-columns:1fr;gap:24px}.blog-intro{padding-bottom:30px}.blog-intro h1{font-size:38px}.blog-intro p{font-size:15px}.blog-grid{grid-template-columns:1fr 1fr}.article-columns{display:block}.article-aside{position:static;border-top:1px solid var(--rule);border-bottom:1px solid var(--rule);padding:22px 0;margin-bottom:30px}.article-aside nav{gap:10px}.article-deck{font-size:16px}.article-cover{margin-bottom:28px}.reading-close{align-items:start;flex-direction:column;gap:26px}.reading-close h2{font-size:28px}.reading-footer-links{flex-wrap:wrap;gap:22px}.reading-footer-links p{width:100%}.service-page-hero img{max-height:300px}.service-page-hero h1{font-size:38px}}
@media(max-width:500px){.blog-grid{grid-template-columns:1fr;gap:36px}.blog-card h2{font-size:25px}.blog-intro h1{font-size:35px}.blog-intro{padding-top:28px}.reading-article{padding-top:28px}.article-header h1{font-size:32px}.article-byline{flex-wrap:wrap}.article-byline>div:last-child{width:100%;margin-left:58px}.prose h2{font-size:25px}.reading-footer-links nav{gap:16px;flex-wrap:wrap}}
@media(prefers-reduced-motion:reduce){.blog-card-image img{transition:none}.blog-card-image:hover img{transform:none}}
/* Tarjetas de lectura y landing pages de servicio */
.blog-card{display:flex;min-width:0;flex-direction:column;padding:15px 15px 22px;border-radius:14px;background:#fff;box-shadow:0 15px 38px rgba(31,49,72,.075)}.blog-card-image{border-radius:10px}.blog-card .blog-meta{margin:17px 3px 10px}.blog-card h2,.blog-card>p,.blog-card>.text-link{margin-left:3px;margin-right:3px}.blog-card>.text-link{margin-top:auto}.section-muted .blog-card{box-shadow:0 16px 40px rgba(31,49,72,.085)}
.service-hero-shell{overflow:hidden;background:linear-gradient(125deg,#fff 36%,#edf4ff 100%);padding:34px 0 72px}.service-hero-shell .breadcrumb{margin:0 0 34px}.service-page-hero{grid-template-columns:minmax(0,1.04fr) minmax(380px,.96fr);gap:clamp(44px,7vw,110px);min-height:610px;margin:0}.service-hero-copy h1{max-width:15ch;font-size:clamp(46px,5.1vw,76px);line-height:1.01;letter-spacing:-.04em}.service-page-hero p{max-width:56ch;font-size:17px;line-height:1.7}.service-hero-actions{display:flex;align-items:center;flex-wrap:wrap;gap:16px 25px}.service-hero-visual{position:relative}.service-hero-visual>img{width:100%;max-height:none;aspect-ratio:1/1.08;object-fit:cover;border-radius:28px;box-shadow:-18px 28px 60px rgba(39,83,137,.18);transform:rotate(1.5deg)}.service-hero-visual>span{position:absolute;right:-18px;bottom:28px;max-width:220px;padding:14px 18px;border-radius:12px;background:#fff;color:#40516a;box-shadow:0 14px 40px rgba(31,49,72,.13);font:600 23px/1.04 Caveat,cursive;transform:rotate(-4deg)}.service-platforms{display:flex;align-items:center;gap:10px;margin-top:28px}.service-platforms span{display:inline-flex;align-items:center;gap:8px;padding:8px 12px;border:1px solid #dbe3ed;border-radius:8px;background:#fff;color:#4c596c;font-size:12px;font-weight:700}.service-platforms img{width:18px;height:18px;object-fit:contain}.service-anchor-nav{position:sticky;top:64px;z-index:35;border-bottom:1px solid var(--rule);background:rgba(255,255,255,.94);backdrop-filter:blur(16px)}.service-anchor-nav .container{display:flex;align-items:center;gap:34px;overflow-x:auto;scrollbar-width:none}.service-anchor-nav .container::-webkit-scrollbar{display:none}.service-anchor-nav a{flex:none;padding:17px 0;font-size:12px;font-weight:700;color:#5d6878}.service-anchor-nav a:hover{color:var(--blue)}.service-highlights{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;padding-top:78px;padding-bottom:78px}.service-highlights article{padding:28px 27px;border-radius:14px;background:#fff;box-shadow:0 16px 42px rgba(31,49,72,.075)}.service-highlights h2{font-size:22px}.service-highlights p{margin-top:12px;font-size:14px}.service-story{border-top:1px solid var(--rule)}.service-chapter{padding:88px 0}.service-chapter-muted{background:var(--fog)}.service-chapter-inner{display:grid;grid-template-columns:80px minmax(0,760px);gap:42px;justify-content:center}.service-chapter-rule{width:58px;height:2px;margin-top:18px;background:var(--blue)}.service-chapter .prose{max-width:760px}.service-chapter .prose>h2:first-child{margin-top:0;font-size:clamp(31px,3.1vw,46px);max-width:19ch}.service-chapter .prose>h2:first-child+p{font-size:17px;line-height:1.75;color:#4e5968}.service-chapter .prose table{border-radius:12px;overflow:hidden;box-shadow:0 14px 38px rgba(31,49,72,.065)}.service-chapter .prose th{background:#edf4ff}.service-faq-shell{padding:88px 0;background:#fff}.service-section-heading{display:grid;grid-template-columns:1.35fr 1fr;gap:70px;align-items:end;margin-bottom:38px}.service-section-heading h2{max-width:18ch;font-size:clamp(32px,3.4vw,48px)}.service-section-heading p{font-size:15px}.service-faq-grid{display:grid;grid-template-columns:1fr 1fr;gap:0 40px}.service-faq-grid details{border-bottom:1px solid var(--rule)}.service-next-shell{padding:72px 0;background:#101d2e}.service-next{display:flex;align-items:center;justify-content:space-between;gap:55px}.service-next h2{max-width:18ch;color:#fff;font-size:clamp(34px,4vw,56px)}.service-next p{max-width:52ch;margin-top:18px;color:#bac5d4}.service-next-actions{display:flex;flex-direction:column;align-items:flex-start;gap:10px;flex:none}.service-next-actions .text-link{color:#9dcbff}.service-related{display:grid;grid-template-columns:.7fr 1.3fr;gap:70px;padding-top:82px;padding-bottom:82px}.service-related h2{font-size:30px}.service-featured-link{display:inline-block;margin-top:20px;color:var(--blue);font-weight:750;text-decoration:underline;text-decoration-thickness:1px}.service-related-grid{display:grid;grid-template-columns:1fr 1fr;gap:12px}.service-related-grid>a{display:flex;flex-direction:column;justify-content:space-between;min-height:116px;padding:20px;border-radius:12px;background:var(--fog);color:#26384e;font-size:16px;font-weight:750;transition:background .2s var(--ease),transform .2s var(--ease)}.service-related-grid>a:hover{background:#eaf2fc;transform:translateY(-2px)}.service-related-grid span{color:var(--blue);font-size:12px;font-weight:700}.service-related>.blog-meta{grid-column:1/-1;margin:2px 0 0}.reading-footer{background:#fff;color:var(--ink);padding:0 0 26px}.reading-close{margin-bottom:24px;padding:52px;border-radius:20px;background:#f1f6fc}.reading-close p{color:#5e6b7c}.reading-footer-links{border-top:1px solid var(--rule);color:var(--ink)}.reading-footer-links .footer-brand{width:210px}.reading-footer-links nav{color:#586477}.reading-footer-links p{color:#737d8a}.reading-footer-links .footer-social{margin-left:auto}

@media(max-width:1000px){.service-page-hero{grid-template-columns:1fr 1fr;min-height:540px}.service-hero-copy h1{font-size:52px}.service-highlights{padding-block:62px}.service-chapter{padding:70px 0}.service-related{gap:42px}.reading-footer-links{gap:20px}.reading-footer-links nav{order:4;width:100%}}
@media(max-width:750px){.service-hero-shell{padding:20px 0 52px}.service-hero-shell .breadcrumb{margin-bottom:24px}.service-page-hero{display:grid;grid-template-columns:1fr;min-height:0}.service-hero-copy h1{font-size:clamp(41px,10vw,58px)}.service-hero-visual{order:-1}.service-hero-visual>img{aspect-ratio:1.5;border-radius:20px;transform:none}.service-hero-visual>span{right:12px;bottom:-17px}.service-anchor-nav{top:62px}.service-anchor-nav .container{gap:26px}.service-highlights{grid-template-columns:1fr;padding-block:48px}.service-chapter{padding:56px 0}.service-chapter-inner{grid-template-columns:1fr;gap:20px}.service-chapter-rule{margin:0}.service-chapter .prose>h2:first-child{font-size:33px}.service-chapter .prose>h2:first-child+p{font-size:16px}.service-section-heading,.service-faq-grid{grid-template-columns:1fr;gap:18px}.service-faq-grid{gap:0}.service-faq-shell{padding:56px 0}.service-next{align-items:flex-start;flex-direction:column;gap:32px}.service-next-shell{padding:55px 0}.service-next-actions{width:100%}.service-related{grid-template-columns:1fr;gap:34px;padding-block:56px}.reading-close{padding:35px 28px}.reading-footer-links .footer-brand{width:185px}.reading-footer-links .footer-social{margin-left:auto}}
@media(max-width:500px){.blog-card{padding:13px 13px 20px}.service-hero-copy h1{font-size:41px}.service-page-hero p{font-size:16px}.service-hero-actions{align-items:flex-start;flex-direction:column}.service-hero-visual>span{max-width:180px;font-size:20px}.service-highlights article{padding:24px 22px}.service-chapter .prose table{display:block;overflow-x:auto}.service-related-grid{grid-template-columns:1fr}.reading-footer-links .footer-brand{width:180px}.reading-footer-links nav{width:100%}.reading-footer-links .footer-social{margin:0}.reading-close{padding:30px 22px;border-radius:16px}}
.service-chapter-inner{min-width:0}.service-chapter .prose{width:100%;min-width:0}.service-chapter .prose table{max-width:100%}@media(max-width:750px){.service-chapter-inner{grid-template-columns:minmax(0,1fr)}.service-chapter .prose table{display:block;width:100%;overflow-x:auto}}

/* Desarrollo web: narrativa de producto */
.service-web-landing{--web-night:#05070a;--web-blue:#0a70e8;--web-blue-soft:#73b8ff;--web-mist:#edf3f9;overflow:clip;background:#fff}.service-web-landing ::selection{background:#b9dcff;color:#081321}.web-hero-shell{min-height:940px;padding:34px 0 92px;background:var(--web-night);color:#fff}.web-hero-shell .breadcrumb{color:#aeb9c8}.web-hero-shell .breadcrumb a:hover{color:#fff}.web-service-hero{display:grid;grid-template-columns:minmax(0,1fr);gap:66px;min-height:0;margin:0;text-align:center}.web-service-hero .service-hero-copy{display:flex;align-items:center;flex-direction:column}.web-service-hero .service-hero-copy h1{max-width:1100px;margin:16px auto 0;font-size:clamp(3.2rem,7.1vw,6rem);line-height:.96;letter-spacing:-.04em;text-wrap:balance}.web-service-hero .service-hero-copy h1 span{display:block}.web-service-hero .service-hero-copy h1 span:last-child{color:var(--web-blue-soft)}.web-service-hero .service-hero-copy>p{max-width:690px;margin:28px auto 30px;color:#bdc8d7;font-size:18px;line-height:1.65}.web-service-hero .service-hero-actions{justify-content:center}.web-service-hero .service-hero-actions .text-link{color:#b9d9ff}.web-service-hero .service-hero-actions .text-link:hover{color:#fff}.web-hero-visual{isolation:isolate;display:grid;place-items:center;max-width:1120px;width:100%;margin:0 auto;padding-top:25px}.web-hero-word{position:absolute;z-index:-1;top:-30px;left:50%;color:#20252d;font-size:clamp(4.4rem,9vw,6rem);font-weight:800;line-height:1;letter-spacing:.11em;transform:translateX(-48%)}.web-hero-frame{overflow:hidden;width:min(94%,980px);aspect-ratio:1.48;border-radius:16px;background:#161b22;box-shadow:0 32px 85px rgba(0,0,0,.48);animation:web-product-arrival .9s cubic-bezier(.16,1,.3,1) both}.web-hero-frame img{width:100%;height:100%;object-fit:cover;object-position:center 50%}.web-hero-note{position:absolute;right:5%;bottom:-30px;max-width:235px;padding:15px 18px;border-radius:12px;background:#fff;color:#26384e;box-shadow:0 18px 48px rgba(0,0,0,.25);font:600 23px/1.05 Caveat,cursive;transform:rotate(-3deg)}
@keyframes web-product-arrival{from{opacity:.84;filter:blur(7px);transform:translateY(24px) scale(.985)}to{opacity:1;filter:blur(0);transform:translateY(0) scale(1)}}
.web-local-nav{top:64px;background:rgba(255,255,255,.96)}.web-local-nav .container{justify-content:space-between;gap:24px;min-height:60px}.web-local-title{flex:none;color:#18283c;font-size:14px}.web-local-links{display:flex;align-items:center;justify-content:center;gap:30px;overflow-x:auto;scrollbar-width:none}.web-local-links::-webkit-scrollbar{display:none}.web-local-nav a{display:inline-flex;align-items:center;min-height:44px;padding:8px 0}.web-local-action{justify-content:center;min-width:82px;border-radius:7px;background:var(--blue);color:#fff!important}.web-local-action:hover{background:var(--blue-hover)}
.service-web-landing .service-highlights{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));gap:20px;padding-top:112px;padding-bottom:112px}.web-highlights-intro{grid-column:1/-1;display:grid;grid-template-columns:minmax(0,1.15fr) minmax(280px,.55fr);gap:70px;align-items:end;margin-bottom:34px}.web-highlights-intro h2{max-width:13ch;font-size:clamp(2.75rem,5.7vw,5.6rem);line-height:.98;letter-spacing:-.04em;text-wrap:balance}.web-highlights-intro p{max-width:46ch;font-size:16px;line-height:1.7}.service-web-landing .service-highlights .web-highlight{position:relative;overflow:hidden;display:flex;min-height:380px;flex-direction:column;justify-content:flex-end;padding:44px;border-radius:16px;box-shadow:none}.service-web-landing .service-highlights .web-highlight h2{position:relative;z-index:1;max-width:15ch;font-size:clamp(1.75rem,2.6vw,2.5rem);line-height:1.05}.service-web-landing .service-highlights .web-highlight p{position:relative;z-index:1;max-width:38ch;margin-top:14px;font-size:15px;line-height:1.65}.web-highlight-1{grid-column:span 7;background:#0b1220!important;color:#fff}.web-highlight-1 p{color:#bfcadd}.web-highlight-2{grid-column:span 5;background:var(--web-blue)!important;color:#fff}.web-highlight-2 p{color:#d7eaff}.web-highlight-3{grid-column:2/12;min-height:310px!important;background:var(--web-mist)!important;color:#172b42}.web-highlight-3 p{color:#516176}.web-highlight-mark{position:absolute;top:34px;right:38px;width:84px;height:84px;border-radius:50%;background:rgba(255,255,255,.12)}.web-highlight-1 .web-highlight-mark::before,.web-highlight-1 .web-highlight-mark::after{content:"";position:absolute;background:#72b8ff}.web-highlight-1 .web-highlight-mark::before{width:2px;height:56px;left:41px;top:14px}.web-highlight-1 .web-highlight-mark::after{width:56px;height:2px;left:14px;top:41px}.web-highlight-2 .web-highlight-mark{border-radius:14px;background:rgba(255,255,255,.14);transform:rotate(8deg)}.web-highlight-2 .web-highlight-mark::after{content:"";position:absolute;inset:20px;border:2px solid rgba(255,255,255,.76);border-radius:50%}.web-highlight-3 .web-highlight-mark{width:120px;height:72px;border:2px solid #90a9c2;border-radius:14px;background:transparent}.web-highlight-3 .web-highlight-mark::after{content:"";position:absolute;left:18px;right:18px;bottom:16px;height:2px;background:#90a9c2}
.web-manifesto{padding:132px 0;background:#f5f7fa;text-align:center}.web-manifesto h2{max-width:1000px;margin:0 auto;font-size:clamp(3rem,6vw,5.8rem);line-height:.98;letter-spacing:-.04em;text-wrap:balance}.web-manifesto p{max-width:720px;margin:35px auto 0;color:#5b6775;font-size:clamp(18px,2vw,24px);line-height:1.55}
.service-web-landing .service-story{border-top:0}.service-web-landing .web-chapter{padding:120px 0}.service-web-landing .web-chapter .service-chapter-inner{display:block}.service-web-landing .web-chapter .service-chapter-rule{display:none}.service-web-landing .web-chapter .prose{max-width:1120px;margin:0 auto;font-size:16px;line-height:1.8}.service-web-landing .web-chapter .prose>h2:first-child{max-width:18ch;margin:0 0 32px;font-size:clamp(2.75rem,5vw,5.25rem);line-height:1;letter-spacing:-.04em;text-wrap:balance}.service-web-landing .web-chapter .prose>h2:first-child+p{max-width:70ch;color:#455365;font-size:19px;line-height:1.7}.service-web-landing .web-chapter-0 .prose{max-width:950px}.service-web-landing .web-chapter-0 .prose>h2:first-child{font-size:clamp(3.2rem,5.8vw,5.8rem)}.service-web-landing .web-chapter-0 .prose p{max-width:68ch;font-size:19px}.service-web-landing .web-chapter-1{background:#fff}.service-web-landing .web-chapter-1 .prose table{display:table;width:100%;margin-top:48px;border-radius:14px;box-shadow:0 22px 60px rgba(31,49,72,.09)}.service-web-landing .web-chapter-1 .prose th{padding:20px;background:#eaf2fb}.service-web-landing .web-chapter-1 .prose td{padding:22px 20px;vertical-align:top}.service-web-landing .web-chapter-2{background:#081321;color:#fff}.service-web-landing .web-chapter-2 .prose>h2:first-child,.service-web-landing .web-chapter-2 .prose p,.service-web-landing .web-chapter-2 .prose li{color:#fff}.service-web-landing .web-chapter-2 .prose>h2:first-child+p,.service-web-landing .web-chapter-2 .prose>ul+p{color:#becddd}.service-web-landing .web-chapter-2 .prose ul,.service-web-landing .web-chapter-3 .prose ul{display:grid;grid-template-columns:1fr 1fr;gap:0 48px;margin-top:45px;padding:0;list-style:none}.service-web-landing .web-chapter-2 .prose li,.service-web-landing .web-chapter-3 .prose li{margin:0;padding:18px 0;border-top:1px solid rgba(255,255,255,.18)}.service-web-landing .web-chapter-3{background:#f5f7fa}.service-web-landing .web-chapter-3 .prose li{border-color:#ccd6e1}.service-web-landing .web-chapter-4{background:#fff}.service-web-landing .web-chapter-4 .prose ol{counter-reset:web-process;display:grid;grid-template-columns:1fr 1fr;gap:0 54px;margin:48px 0 0;padding:0;list-style:none}.service-web-landing .web-chapter-4 .prose li{counter-increment:web-process;position:relative;margin:0;padding:24px 0 28px 58px;border-top:1px solid #cbd5e0}.service-web-landing .web-chapter-4 .prose li::before{content:counter(web-process,decimal-leading-zero);position:absolute;top:24px;left:0;color:var(--web-blue);font-weight:800;font-variant-numeric:tabular-nums}.service-web-landing .web-chapter-5{background:#dfeeff}.service-web-landing .web-chapter-5 .prose{display:grid;grid-template-columns:minmax(280px,.82fr) 1fr;gap:25px 90px}.service-web-landing .web-chapter-5 .prose>h2{grid-row:1/3}.service-web-landing .web-chapter-5 .prose>p{margin:0}.service-web-landing .web-chapter-6{background:#0c1c31;color:#fff}.service-web-landing .web-chapter-6 .prose{display:grid;grid-template-columns:minmax(280px,.88fr) 1fr;gap:28px 90px}.service-web-landing .web-chapter-6 .prose>h2{grid-row:1/3;color:#fff}.service-web-landing .web-chapter-6 .prose>p,.service-web-landing .web-chapter-6 .prose>h2:first-child+p{margin:0;color:#c3d0df}.service-web-landing .web-chapter-7{background:#f5f7fa}.service-web-landing .web-chapter-7 .prose,.service-web-landing .web-chapter-8 .prose{display:grid;grid-template-columns:minmax(300px,.88fr) 1fr;gap:28px 90px}.service-web-landing .web-chapter-7 .prose>h2,.service-web-landing .web-chapter-8 .prose>h2{grid-row:1/3}.service-web-landing .web-chapter-7 .prose>p,.service-web-landing .web-chapter-8 .prose>p{margin:0}.service-web-landing .web-chapter-8{background:#fff}.service-web-landing .service-faq-shell{padding:120px 0;background:#edf3f9}.service-web-landing .service-section-heading h2{font-size:clamp(2.75rem,4.6vw,4.9rem);line-height:1}.service-web-landing .service-faq-grid details{padding:22px 0}.service-web-landing .service-faq-grid summary{min-height:44px;font-size:16px}.service-web-landing .service-next-shell{padding:110px 0;background:#05070a}.service-web-landing .service-next h2{font-size:clamp(3rem,5.6vw,5.7rem);line-height:.98}.service-web-landing .service-next p{font-size:16px;line-height:1.7}.service-web-landing .service-related{margin-top:0;border-top:0;padding-top:105px;padding-bottom:105px}
@media(max-width:1000px){.web-hero-shell{min-height:820px}.web-service-hero .service-hero-copy h1{font-size:clamp(3.2rem,8.2vw,5rem)}.web-local-links{gap:20px}.service-web-landing .service-highlights{padding-block:90px}.web-highlights-intro{gap:38px}.service-web-landing .service-highlights .web-highlight{min-height:340px;padding:34px}.service-web-landing .web-chapter{padding:95px 0}.service-web-landing .web-chapter-5 .prose,.service-web-landing .web-chapter-6 .prose,.service-web-landing .web-chapter-7 .prose,.service-web-landing .web-chapter-8 .prose{gap:24px 55px}}
@media(max-width:750px){.web-hero-shell{min-height:0;padding:20px 0 74px}.web-service-hero{gap:48px}.web-service-hero .service-hero-copy h1{margin-top:4px;font-size:clamp(2.7rem,12vw,4.5rem)}.web-service-hero .service-hero-copy>p{font-size:16px}.web-hero-frame{width:100%;aspect-ratio:1.1}.web-hero-word{top:-20px}.web-hero-note{right:12px;bottom:-28px;max-width:200px;font-size:20px}.web-local-nav{top:62px}.web-local-nav .container{gap:15px}.web-local-title{display:none}.web-local-links{justify-content:flex-start}.web-local-action{min-width:76px}.service-web-landing .service-highlights{grid-template-columns:1fr;padding-top:76px;padding-bottom:76px}.web-highlights-intro{grid-column:auto;grid-template-columns:1fr;gap:20px;margin-bottom:14px}.web-highlights-intro h2{font-size:clamp(2.65rem,11vw,4.4rem)}.service-web-landing .service-highlights .web-highlight{grid-column:auto;min-height:300px;padding:30px}.service-web-landing .service-highlights .web-highlight-3{min-height:270px!important}.web-manifesto{padding:90px 0}.web-manifesto h2{font-size:clamp(2.7rem,11vw,4.6rem)}.web-manifesto p{margin-top:26px;font-size:18px}.service-web-landing .web-chapter{padding:78px 0}.service-web-landing .web-chapter .prose>h2:first-child,.service-web-landing .web-chapter-0 .prose>h2:first-child{font-size:clamp(2.5rem,10.5vw,4rem)}.service-web-landing .web-chapter .prose>h2:first-child+p,.service-web-landing .web-chapter-0 .prose p{font-size:17px}.service-web-landing .web-chapter-1 .prose table{display:block;margin-top:34px}.service-web-landing .web-chapter-2 .prose ul,.service-web-landing .web-chapter-3 .prose ul,.service-web-landing .web-chapter-4 .prose ol{grid-template-columns:1fr;gap:0}.service-web-landing .web-chapter-5 .prose,.service-web-landing .web-chapter-6 .prose,.service-web-landing .web-chapter-7 .prose,.service-web-landing .web-chapter-8 .prose{display:block}.service-web-landing .web-chapter-5 .prose>h2,.service-web-landing .web-chapter-6 .prose>h2,.service-web-landing .web-chapter-7 .prose>h2,.service-web-landing .web-chapter-8 .prose>h2{margin-bottom:32px}.service-web-landing .web-chapter-5 .prose>p,.service-web-landing .web-chapter-6 .prose>p,.service-web-landing .web-chapter-7 .prose>p,.service-web-landing .web-chapter-8 .prose>p{margin-bottom:20px}.service-web-landing .service-faq-shell{padding:78px 0}.service-web-landing .service-next-shell{padding:78px 0}.service-web-landing .service-related{padding-block:76px}}
@media(max-width:500px){.web-service-hero .service-hero-actions{align-items:center}.web-local-nav .container{padding-right:12px}.web-local-links{gap:18px}.web-local-links a{font-size:11px}.web-local-action{font-size:11px!important}.service-web-landing .service-highlights .web-highlight{min-height:280px;padding:26px}.web-highlight-mark{top:24px;right:24px}.service-web-landing .web-chapter{padding:68px 0}.service-web-landing .service-next h2{font-size:clamp(2.7rem,11vw,4rem)}}
@media(prefers-reduced-motion:reduce){.web-hero-frame{animation:none}}

/* Ajustes de anclas y medios frente a la plantilla compartida. */
.service-web-landing #panorama,.service-web-landing #alcance,.service-web-landing #faq,.service-web-landing #siguiente-paso{scroll-margin-top:138px}.service-web-landing .web-hero-frame img{max-height:none;aspect-ratio:auto;border-radius:0}.service-web-landing .web-highlight-2 p{color:#fff}
@media(max-width:750px){.service-web-landing .web-hero-visual{order:initial}}

/* Sistema narrativo compartido por todas las internas de servicio */
.service-product-landing .service-hero-shell{background:#05070a;color:#fff}.service-product-landing:not(.service-web-landing) .service-hero-shell{padding:34px 0 86px}.service-product-landing .service-hero-shell .breadcrumb{color:#aeb9c8}.service-product-landing .service-hero-shell .breadcrumb a:hover{color:#fff}.service-product-landing:not(.service-web-landing) .service-page-hero{grid-template-columns:minmax(0,1.02fr) minmax(420px,.98fr);gap:clamp(55px,7vw,105px);min-height:650px}.service-product-landing:not(.service-web-landing) .service-hero-copy h1{max-width:14ch;color:#fff;font-size:clamp(3.2rem,5.7vw,5.4rem);line-height:.98}.service-product-landing:not(.service-web-landing) .service-hero-copy>p{color:#bdc8d7;font-size:18px}.service-product-landing:not(.service-web-landing) .service-hero-actions .text-link{color:#b9d9ff}.service-product-landing:not(.service-web-landing) .service-hero-visual>img{aspect-ratio:1.18;border-radius:16px;box-shadow:0 30px 80px rgba(0,0,0,.48);transform:none}.service-product-landing:not(.service-web-landing) .service-hero-visual>span{right:-12px;bottom:22px}
.service-anchor-nav{top:0;z-index:55;transition:box-shadow .25s var(--ease)}.service-anchor-nav.is-pinned{box-shadow:0 12px 30px rgba(31,49,72,.1)}.service-anchor-nav .container{justify-content:space-between;gap:24px;min-height:60px}.service-local-title{flex:none;color:#18283c;font-size:14px}.service-local-links{display:flex;align-items:center;justify-content:center;gap:30px;overflow-x:auto;scrollbar-width:none}.service-local-links::-webkit-scrollbar{display:none}.service-anchor-nav .service-local-links a{display:inline-flex;align-items:center;min-height:44px;padding:8px 0}.service-local-action{display:inline-flex;align-items:center;justify-content:center;min-width:82px;min-height:44px;padding:8px 15px!important;border-radius:7px;background:var(--blue);color:#fff!important}.service-local-action:hover{background:var(--blue-hover)}.service-product-landing #panorama,.service-product-landing #alcance,.service-product-landing #faq,.service-product-landing #siguiente-paso{scroll-margin-top:80px}
.service-product-landing:not(.service-web-landing) .service-highlights{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));gap:20px;padding-top:105px;padding-bottom:105px}.service-highlights-intro{grid-column:1/-1;display:grid;grid-template-columns:minmax(0,1.15fr) minmax(280px,.55fr);gap:70px;align-items:end;margin-bottom:32px}.service-highlights-intro h2{max-width:13ch;font-size:clamp(2.75rem,5vw,5.1rem);line-height:.99;letter-spacing:-.04em}.service-highlights-intro p{max-width:46ch;font-size:16px;line-height:1.7}.service-product-landing:not(.service-web-landing) .service-highlight{display:flex;min-height:310px;flex-direction:column;justify-content:flex-end;padding:38px;border-radius:16px;box-shadow:none}.service-product-landing:not(.service-web-landing) .service-highlight h2{font-size:clamp(1.65rem,2.4vw,2.25rem);line-height:1.05}.service-product-landing:not(.service-web-landing) .service-highlight p{max-width:38ch;margin-top:14px;font-size:15px;line-height:1.65}.service-product-landing:not(.service-web-landing) .service-highlight-1{grid-column:span 7;background:#0b1220;color:#fff}.service-product-landing:not(.service-web-landing) .service-highlight-1 p{color:#c8d4e4}.service-product-landing:not(.service-web-landing) .service-highlight-2{grid-column:span 5;background:#0a70e8;color:#fff}.service-product-landing:not(.service-web-landing) .service-highlight-2 p{color:#fff}.service-product-landing:not(.service-web-landing) .service-highlight-3{grid-column:2/12;min-height:260px;background:#edf3f9;color:#172b42}.service-product-landing:not(.service-web-landing) .service-highlight-3 p{color:#516176}
.service-product-landing:not(.service-web-landing) .service-story{border-top:0}.service-product-landing:not(.service-web-landing) .service-chapter{padding:105px 0}.service-product-landing:not(.service-web-landing) .service-chapter-inner{display:block}.service-product-landing:not(.service-web-landing) .service-chapter-rule{display:none}.service-product-landing:not(.service-web-landing) .service-chapter .prose{max-width:1050px;margin:0 auto}.service-product-landing:not(.service-web-landing) .service-chapter .prose>h2:first-child{max-width:18ch;font-size:clamp(2.7rem,4.7vw,4.9rem);line-height:1}.service-product-landing:not(.service-web-landing) .service-chapter .prose>h2:first-child+p{max-width:70ch;font-size:18px}.service-product-landing:not(.service-web-landing) .service-chapter-0 .prose{max-width:900px}.service-product-landing:not(.service-web-landing) .service-chapter-1 .prose table{display:table;width:100%;margin-top:42px}.service-product-landing:not(.service-web-landing) .service-chapter-2{background:#081321;color:#fff}.service-product-landing:not(.service-web-landing) .service-chapter-2 .prose>h2,.service-product-landing:not(.service-web-landing) .service-chapter-2 .prose>p,.service-product-landing:not(.service-web-landing) .service-chapter-2 .prose li,.service-product-landing:not(.service-web-landing) .service-chapter-2 .prose strong{color:#fff}.service-product-landing:not(.service-web-landing) .service-chapter-2 .prose a{color:#8fc6ff}.service-product-landing:not(.service-web-landing) .service-chapter-2 .prose ul,.service-product-landing:not(.service-web-landing) .service-chapter-3 .prose ul{display:grid;grid-template-columns:1fr 1fr;gap:0 48px;padding:0;list-style:none}.service-product-landing:not(.service-web-landing) .service-chapter-2 .prose li{padding:15px 0;border-top:1px solid rgba(255,255,255,.18)}.service-product-landing:not(.service-web-landing) .service-chapter-3{background:#f5f7fa}.service-product-landing:not(.service-web-landing) .service-chapter-3 .prose li{padding:15px 0;border-top:1px solid #ccd6e1}.service-product-landing:not(.service-web-landing) .service-chapter-5{background:#dfeeff}
.service-faq-shell .article-faq{width:min(calc(100% - 96px),1120px);max-width:1120px;margin:0 auto}.service-product-landing .service-faq-shell{padding:105px 0}.service-product-landing .service-section-heading h2{font-size:clamp(2.7rem,4.4vw,4.7rem);line-height:1}.service-product-landing .service-faq-grid details{padding:21px 0}.service-product-landing .service-faq-grid summary{min-height:44px}
.service-related{display:block;margin-top:0;border-top:0;padding-top:100px;padding-bottom:100px}.service-related-intro{display:grid;grid-template-columns:minmax(0,.75fr) minmax(320px,1.25fr);gap:70px;align-items:end;margin-bottom:38px}.service-related-intro h2{max-width:16ch;font-size:clamp(2.2rem,3.6vw,3.8rem)}.service-related-intro .service-featured-link{margin:0}.service-related-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px}.service-related-grid>a{display:flex;align-items:center;min-height:76px;margin:0;padding:20px;border-radius:12px;background:var(--fog);color:#26384e;font-size:16px;font-weight:750;text-decoration:none;transition:background .2s var(--ease),transform .2s var(--ease)}.service-related-grid>a:hover{background:#eaf2fc;transform:translateY(-2px)}.service-related>.blog-meta{margin:28px 0 0}
@media(max-width:1000px){.service-product-landing:not(.service-web-landing) .service-page-hero{grid-template-columns:1fr 1fr;min-height:580px}.service-product-landing:not(.service-web-landing) .service-highlights{padding-block:88px}.service-product-landing:not(.service-web-landing) .service-chapter{padding:88px 0}.service-related-intro{gap:40px}}
@media(max-width:750px){.service-product-landing:not(.service-web-landing) .service-hero-shell{padding:20px 0 68px}.service-product-landing:not(.service-web-landing) .service-page-hero{grid-template-columns:minmax(0,1fr);gap:46px;min-height:0}.service-product-landing:not(.service-web-landing) .service-hero-copy,.service-product-landing:not(.service-web-landing) .service-hero-visual{min-width:0}.service-product-landing:not(.service-web-landing) .service-hero-visual{order:initial}.service-product-landing:not(.service-web-landing) .service-hero-copy h1{font-size:clamp(2.8rem,11vw,4.3rem)}.service-product-landing:not(.service-web-landing) .service-hero-copy>p{font-size:16px}.service-product-landing .service-platforms{flex-wrap:wrap}.service-anchor-nav .container{gap:14px}.service-local-title{display:none}.service-local-links{justify-content:flex-start;gap:20px}.service-anchor-nav .service-local-links a{font-size:11px}.service-local-action{min-width:76px;font-size:11px}.service-product-landing #panorama,.service-product-landing #alcance,.service-product-landing #faq,.service-product-landing #siguiente-paso{scroll-margin-top:72px}.service-product-landing:not(.service-web-landing) .service-highlights{grid-template-columns:minmax(0,1fr);padding-block:74px}.service-highlights-intro{grid-column:auto;grid-template-columns:minmax(0,1fr);gap:20px;margin-bottom:12px}.service-highlights-intro h2{font-size:clamp(2.6rem,10.5vw,4rem)}.service-product-landing:not(.service-web-landing) .service-highlight{grid-column:auto;min-width:0;min-height:260px;padding:28px}.service-product-landing:not(.service-web-landing) .service-chapter{padding:72px 0}.service-product-landing:not(.service-web-landing) .service-chapter .prose>h2:first-child{font-size:clamp(2.45rem,9.8vw,3.8rem)}.service-product-landing:not(.service-web-landing) .service-chapter-1 .prose table{display:block}.service-product-landing:not(.service-web-landing) .service-chapter-2 .prose ul,.service-product-landing:not(.service-web-landing) .service-chapter-3 .prose ul{grid-template-columns:1fr}.service-faq-shell .article-faq{width:calc(100% - 40px)}.service-product-landing .service-faq-shell{padding:74px 0}.service-related{padding-block:74px}.service-related-intro{grid-template-columns:minmax(0,1fr);gap:18px;margin-bottom:30px}.service-related-grid{grid-template-columns:1fr 1fr}}
@media(max-width:500px){.service-section-heading{grid-template-columns:minmax(0,1fr)}.service-section-heading>*{min-width:0}.service-related-grid{grid-template-columns:1fr}.service-faq-shell .article-faq{width:calc(100% - 40px)}}
.reading-footer-links p{color:#66717f}